If your day feels like a long list of meetings, messages, deadlines and errands, you are not alone. Most busy professionals in Singapore are not short of ambition. They are short of time. That is why Muse, Meta’s new personal AI agent, feels different. It does not just answer questions. It actually does the work.
Muse launched in Singapore on 28 October 2026, on iOS, Android and at muse.ai. Think of it less like a chatbot and more like a calm teammate. You tell it what needs to happen, and it helps you stay on top of things, takes tasks off your plate, and turns long-term goals into simple action plans.
For a busy working professional, that changes the shape of a day. Instead of starting the morning by digging through a crowded inbox, you can wake up to a clear plan. Instead of losing good ideas between meetings, you can turn notes into emails, lists and follow-ups. Instead of spending your evening on admin, you can get the boring bits done faster and keep more of your life for yourself.
Muse is also built for life in Singapore, not just work. It connects to apps we already use, including Gmail, Google Calendar and Instagram. Local partners include Shopee, Grab, Singapore Airlines, Agoda, ShopBack, Klook, Trip.com and Lazada, with features rolling out progressively. You can ask Muse to compare prices on Shopee or Lazada, plan groceries through GrabMart, sort out dining, explore travel options, or find cashback deals through ShopBack. Booking a trip or planning a family weekend becomes one conversation, instead of ten open tabs.
Setting it up is simple. First, download Muse from the App Store or Google Play, or visit muse.ai. Next, set up your Muse and give it a name, just as I named mine Merlin. Then connect the apps you want it to help with, such as Gmail, Calendar and Instagram. After that, choose what it can access. Finally, just ask. Try: plan my day, summarise this meeting, compare these prices, or help me plan a trip.
You stay in control throughout. You decide how much access your Muse gets, and it checks with you before sensitive actions, such as sending an email or making a purchase. Meta built Muse to run on a dedicated, secure computer in the cloud, keeping passwords and payment details out of the agent’s view. It is designed to be safe, secure and private, and useful for everyone, not just tech experts. It is free for most of what people need, with paid plans if you want to do more.
So here is my simple take. If you are juggling work, family, travel and a social life in Singapore, you do not need another app to manage. You need help that follows through. Muse is that help. Less juggling. More living.
Meet Muse at muse.ai, and if you try it, tell me what you named yours.
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